In this weeks discussion, I want to go over the effectiveness of hiring only attractive servers. I noticed a common theme at a restaurant I went to this past weekend. Every single server there was an above average looking women. I thought to myself that this had to be a very smart way of producing a positive vibe in a restaurant. People will associate their positive views of the servers with the overall quality of the restaurant. If the restaurant had hired people who are not very pleasing to look at, it could potentially cause them to lose customers. Similar to what I said about having a window in the kitchen of restaurants, there is only good that can come out of hiring attractive people. Meaning that there are no drawbacks because it is a given that all people enjoy looking at attractive others. This topic can be expanded into the importance of having a visually pleasing atmosphere in a restaurant. It subliminally makes a person feel much more comfortable in eating their food their when they admire the looks of the place. I feel that this should be one of the first things a restaurant should have in mind when building their restaurant. One of the largest chains exemplifying this theory is “Hooters”. They have taken pride in this concept and incorporated it into their business model. It is safe to say that “Hooters” would be fresh out of business if it weren’t for this ingenious business model.
Today’s discussion will revolve around the use of a kitchen that is visible to the public. I ate at two separate chinese restaurants today and both have very good food; However, I would choose one over the other for one reason. I could see the kitchen and what was happening inside. I am not sure exactly what triggered this response in me, but I can take a stab at it. When people are able to see the kitchen, then they get a sense of comfort knowing where their food is coming from. Regardless if people have trust issues, there is no doubt in my mind that everyone enjoys the luxury of seeing exactly where their food is coming from. I feel that every restaurant should have a window looking into their kitchen. I say this not only because it is comforting to see where my food is coming from, but because it puts on the pressure on the chefs to make sure that the kitchen is a clean environment and that the food is prepared in a healthy way. As a matter of fact, I think it should be a national requirement for all restaurants to have their kitchens completely visible to the entire restaurant because there is really only benefit to come from it.
This weekend I discovered a great way for a restaurant to lose a lot of profit regardless of how good their food is. I went to a restaurant called “Unos” this past weekend and their food was not bad at all, it was actually really well done. My only complaint I had about the restaurant from the get go was how slow the service was. It took a very long time for us to take our order, an even longer time for us to get our drinks, and an even longer time for us to get our food. It made me feel like we weren’t wanted there. Now, that alone would make me not recommend the restaurant to others or return for a while; However, that was not the main thing that would lose the restaurant money. With my meal I had ordered an appetizer that was meant to come out before my food. After receiving my entree, I grew suspicious that they had forgotten my appetizer. I decided to tell them to cancel it all together because i was already full off my entree. Now if we take what happened to me and multiplied by how ever many people had the same incident, we finds that there was a lot of money lost. This all could have been prevented with better, more attentive service.
In my previous post, I discussed the prices of a meal in comparison to the size of the portions served. I would like to re-address the topic of price because of an experience at a restaurant I ate at this past weekend. My experience got me really thinking about what is and what is not worth paying “a little extra” for. The restaurant I ate at was one that serves chicken wings of various flavors. Usually chicken wings are not very expensive; however, this restaurant was able to stay busy while charging relatively high amounts of money for their food. It made me wonder why. So I looked around the place and saw that the entire restaurant was fully invest in the theme of sports teams and sporting entertainment. There were many flat screen tvs and projector screens in every direction playing what ever sport you’d like! on top of that, the waiters and waitresses were all wearing jerseys. The bathrooms even had tv in them so you wouldn’t miss a second of the game. What this produced was a “fun atmosphere”. A place where you can have a good time just being present and observing your surroundings. So I came to the conclusion that money doesn’t just buy food at restaurants, but it also buys the experience. And the experience could potentially make up for bad food, and vice versa.