Monthly Archives: October 2014

A lot For a Little

Today I would like to discuss something that has been getting on my nerves recently. I went to a very fancy restaurant with my family this past weekend and had a great experience. The service was great, the food tasted amazing and the atmosphere was very festive. There was however, one very obnoxious issue I had with the place. The portion size of their food was extremely small. To the point where an appetizer, entree, and dessert was not enough to fill me up. I am not someone who needs enormous portions to enjoy my meal, but I believe the portions were just way too small. that being said, It probably wouldn’t be such an issue if the price matched the portion, but unfortunately they did not. It was twice as expensive as any other entree I had at any other restaurant. The only reason I was willing to pay so much that evening was because a family friend was visiting and we wanted to celebrate their coming. So the question I present is if it is worth it to go to a fancy restaurant and pay the hefty dues for smaller portions, or should one just go to a different restaurant with larger portions, cheaper prices, but less formal? For me, I would choose a less formal restaurant with a more satisfying meal, but it all depends on wether you favor food or atmosphere.

 

The angery hot dog man

Today I would like to discuss my experience at a restaurant located in Berkeley California, as it was an interesting one. I was visiting my friend at the local college when we decided we would like a late night snack. We look up reviews for a restaurant that specializes in hot dogs to-go. On our way over their we were expecting your everyday late night diner with the kind service and clean & quiet atmosphere. This was because of the great, happy reviews that it had received. Well we could have not been more wrong. The man the the register had a huge walking stick and was yelling at every customer. If you weren’t ready to order he would kick them out of the line and tell them to come back later. I was absolutely shocked that this place was so popular! Yes the hot dogs were great, but no one likes to be yelled at….right? I asked the folks around if this is how the place always is and they responded, “yeah! isn’t it great?”. Dumbfounded, I came to the conclusion that the reason why this restaurant was so popular lies within last weeks post. I discussed the item of Familiarity and dependability. These people found joy in the anger of the service there because it was the atmosphere they were expecting and were familiar with at that particular hot dog joint. I’m absolutely positive that if the joint has originally been a nice sound place, then rapidly changing to the aggressive atmosphere it is today, they would lose customers because people wouldn’t expect it and might take offense to it. But because that is what they are known for, they found success.

 

Familiarity and Dependability

Today’s discussion revolves around the subject of how restaurant chains develop familiarity and dependability with their customers. People like to eat where they feel comfortable and safe, thats a given. If a restaurant fails to accomplish this, then they are going to see that they are losing customers quite fast. One very common way that I feel is the most important way to make people feel safe and comfortable is to make the restaurant familiar with the customers. Ways to accomplish this is to make the floor plans of each of the restaurants in the chain the same. If the customers can walk inside a restaurant and automatically know where the restroom is, know where the waiting room is, and know what the atmosphere is going to be like, they will feel much more content eating there. This strategy doesn’t only work in restaurants, but in grocery stores too. The most large scale example is Costco. Their warehouses are literally designed exactly the same across the nation. The products are, for the most part, the same as well. It allows customers to be very dependable on the store for their needs. The same goes for restaurants. The more customers can depend on a restaurant for their needs, the more likely it is they will choose that place over another. People feel comfortable when they are familiar with a place and can depend on its services.

 

The Extra Distance

     In today’s post I will be discussing the differences between fast food restaurants and the characteristics that make them unique. To be specific, I want to get into what makes a fast food restaurant someones “favorite”. The reason why this intrigues me is due to an event that occurred last night. I was hanging out with my friends relatively late at night, and we of course eventually got hungry and decided to go out to eat. The only restaurants that are open that late at night are fast food restaurants. The only problem was the fact that we couldn’t agree to go to the same restaurant. We all had opinions on where we should go and none of us agreed. We finally decided on in n out. Given that the options were in n out, McDonalds, or Burger King, it make me wonder why we were even arguing. All of these restaurants have the one thing that we got at In n Out…. burgers and fries. What makes the other restaurants better than the other? Why would someone prefer one set of burger and fries over the other. This led me to do a little bit more research on the topic. It turns out that In n Out puts a lot more effort into their burger and fries. This results in them being slightly more expensive, but makes them stand out in a positive way. They advertise their use of vegetable oil and the fact that their fries are made fresh right in front of you. This demonstration that they are putting in THAT much extra work is what made them our restaurant of choice. My point here is that it is not always about making the most amount of food at the cheapest price. Sometimes it pays off to go the extra distance.